The main points here are ‘colour contrast’, which affects people with visual impairments, and ‘keyboard only use’, which affects people who struggle using a mouse.
You’ll be surprised by how many large brands miss this - so getting this right instantly puts you above your competitors. Then consider accessibility: how usable your site is for people with disabilities. And if you create individual landing pages for each specific service you offer, you’ll fully maximise your site’s SEO potential. Writing in a way that states complete search terms, such as ‘self-assessment in London’, will give your SEO a big uplift. Next consider SEO, which affects how highly your site ranks in search engines. If you have testimonials which outline both how effective you are and the situation the client was in, then you’ve answered ‘what do you do’ and ‘who do you do it for’ in one trust-building message. Testimonials are powerful social-proofing tools, and can be more effective in convincing new clients of your abilities than even your qualifications. Then link through to a dedicated page showing your people’s details in full, and ideally surface case studies and testimonials attributable to your key members. This builds familiarity between prospective clients and your brand. Show off your company’s employees with photos and short bios. State when you were established and why you do what you do, linking to your ‘About us’ page for greater detail. To show who you are, promote your backstory. To decide what information you should list on your website, begin with your homepage – which should instantly detail who you are, what you do, and who you do it for. A website saturated with pages may seem impressive, but it can make navigation more difficult and drain resources. It pays to consider exactly who you want to target and create the exact pages required. To demonstrate your brand personality, a blog section and links through to your social media will be key. Surfacing client testimonials and your company’s people will be vital in achieving this. If you want to advertise yourself to the general public, then the goal is to earn trust. If your aim is to promote yourself as an expert in a specialised field, create a page dedicated to this. You’ll need a homepage for new visitors, an about us page to provide more company information, and a contact page for client conversion.īeyond this, you can tailor your pages to your business goals. Once your provider is chosen, decide which pages your site will have. You can pay more for minimal effort with sites like Digita Web Builder, or take a more DIY approach for less money with sites like Wordpress.
#Webuilder 2011 review software
The first aspect to consider before you actually start to build your website is your provider – the software that will host your website, and inform its design and functionality. If you’re starting your own firm, or your existing online presence needs an upgrade, here’s our key steps for building a winning website.
#Webuilder 2011 review driver
It’s both your ‘shop window’ and driver of new clients, so creating one that maximises this potential will boost your conversion and help ease marketing pressures. Your website is the face of your business.
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